I pulled this from a blog about a church on the web.

You’re at a meeting with a colleague, or drinks with friends, or at one of those conferences where there’s lots of whiteboards and headsets. Your colleague, client or friend is nervous. They know that they’re behind. They need reassurance. They are willing to buy a drink for anyone that can help. Free drinks are at stake.

Another friend, or colleague, or maybe a competitor steps up to calm them down. Your frenemy says, “What you need to do is think a little more Web 2.0.” Or words to that effect.

When you hear the term Web 2.0 you have one mission. Nip it in the bud. At best, Web 2.0 will steer the conversation in the wrong direction. At worst, Web 2.0 will take your friend down the wrong path as they think about what they need to do. Worse yet, you’ll watch as that person who just dropped a smoke bomb walks away with that free drink that should be yours!
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